G42 x Mercedes - ‘The Choice’
Adidas ZX
About
Contact
Adidas ZX - Commercial
Client: Adidas
Project: Commercial
For the Adidas ZX shoe release, we were tasked with creating a blend of real-world and VFX elements for an online commercial.
Directed by Tom Brown and produced through Midnight Club, the project involved shooting in a studio against a blue screen backdrop, followed by extensive post-production work. The concept centered around influencers in a spaceport, with 3D elements like shoes floating in space and holographic passport scans.
We used traditional 3D methods to bring these concepts to life, combining them with live-action footage to create a dynamic and futuristic visual narrative that aligned with the Adidas ZX brand.